Episode 03April 14, 202638 minFamily Office

Inside a family office.

AV
Annika Vorhees
Chief Operating Officer · Vorhees Family Office
In conversation with Annika Vorhees
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The shape of the role

Annika is the Chief Operating Officer of a single-family office in Boston. She won't say more about her principal than that — and that itself is the first thing to understand about the role. The job is, in operating terms, indistinguishable from a chief-of-staff role at a hyper-growth startup — with three differences, which she walks through in this episode.

"The cadence is the same as a startup. The structure is the difference. And the discretion is, by an order of magnitude, the difference."

The first difference: time horizon

"In a startup, the time horizon is the next quarter. In a family office, the time horizon is the next generation," Annika says. "Every decision we help the office make is filtered through a thirty-year frame. That changes the kind of choices we make on vendors, on real estate, on philanthropy, on every line item of the household."

The work product looks similar. The deliberation is different. Annika describes — without specifics — a recent conversation about a routine renewal that began at the level of a startup operating decision (square footage, rate, alternatives) and ended at the level of a multi-generational legacy decision (succession, taxation, intent). "That arc is the job," she says. "I am the person who carries the conversation across that arc."

The second difference: discretion

"The discretion requirement is different by an order of magnitude," she says. "In a startup, the worst thing I could do is leak the cap table. In a family office, the worst thing I could do is leak a private dinner. The blast radius of the second one is larger and more personal."

The discretion shapes every operational decision. The vendor selection. The communication channels. The way the principal's calendar is constructed. The way conversations happen. The instinct to protect a principal's life as a private fact is the load-bearing instinct of the role, and it is the part that does not appear on any job description, because there is no job description.

"In a startup, you scale by removing friction. In a family office, you scale by adding the right kind of friction. The friction is the discretion."

The third difference: the org chart is not a chart

The third difference is structural. A family office has an org chart that is not really an org chart. Annika has a small team — an executive assistant to the principal, an accountant, a property manager, a personal counsel — but every one of them has an unwritten reporting line directly to the principal. "I am not really their manager," she says. "I am the operator who makes sure the surfaces they each present to the principal are coherent. That's a different kind of management. It looks like coordination, but it's actually editing."

What she'd outsource

"The vendor due-diligence process," Annika says. "Every family office in Boston is independently re-running the same due-diligence on the same fifty vendors. We do not share notes, because we are competitive about discretion. But the work is duplicate. If there were a trusted vendor — not a clearinghouse, not a list, but a trusted intermediary — that conducted the due-diligence on behalf of multiple offices and held the results confidentially, every family office I know would buy it."

Topics covered

  • The single-family-office operating cadence
  • The three differences from a startup chief-of-staff role
  • Discretion as load-bearing operational discipline
  • The org chart that is not a chart
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